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Smokey bear is a campaign and advertising icon of the u.s “the received wisdom these days is actually we should be setting our own fires, and you do that on a short enough cycle that you clear out all the brush. Forest service in the wildfire prevention campaign, which uses the slogan only you can prevent wildfires

Learn about the history, origins, and messages of smokey bear, who was inspired by a real bear cub rescued from a wildfire in 1950. “when you prevent fires, you get a buildup of brush and bush, which means when fires happen, they’re much worse,” thresher says Learn how smokey bear, the iconic symbol of fire prevention, has evolved with the forest service's approach to fire management

Most americans recognize the popular and longest running public service announcement, “only you can prevent wildfires”, smokey bear’s signature catchphrase.

Turns 80 years old today Its message is simple and one you’ve heard many times before “only you can prevent wildfires.” After bambi's success, the forest service and the wartime advertising council decided to choose their own animal to represent forest fire prevention

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